The Innovators

In order for Cancer Council Australia (CCA) to continue their vital research, they require a steady inflow of funds. Upon their request, our team has developed a report which details the strategies CCA can use to secure this income stream.

Our report contains two models:

Model One:
This is a ‘proposal evaluation’ model which CCA will use as the assessment criteria for selecting licensees and cause related marketing partners. The criteria are designed so that CCA is able to find partners who share similar social objectives and who are able to provide CCA with a large degree of financial security.
The model evaluates companies based on their: brand alignment with CCA, financial stability, social responsibility and the quality of their products.

Model Two:
This is an ‘assurance model’ which provides CCA with the assurance of a steady stream of future royalty payments from their partners. In this model we discuss strategies that CCA can implement to minimise their business risk and ensure it has enough cash flow to continue its operations.
The strategies mentioned include: the drafting of a comprehensive contract, diversifying when choosing partners, investing when possible, continuously auditing and using fixed income schemes.
By using this model we minimise the risk of one of CCA’s partners defaulting on their royalty payments and reduce CCA’s reliance on a single partner.

The YouTube video and PowerPoint slides outline the step by step process of obtaining a licensing or cause related marketing agreement, from first contacting CCA to actually obtaining the license or agreement. This is done to show the expectations that CCA has of its' partners throughout the process.
The Word document contains the ‘proposal evaluation’ and ‘assurance model’ which are referred to as the ‘supporting documents’ throughout the presentation.