MQ-ACCG

The Product/Services Restrictions Evaluation is used to ensure the quality of the product or service being endorsed meets the high standards of the Cancer Council Australia (CCA). It is competency-based, making the process stricter, allowing no undeserving products to be endorsed.

The Accuracy Testing Evaluation is set in place to avoid incidents of damage to the reputation of the CCA. The test is score-based, allowing for some leeway as there is not one company that would score 100% in this test, but all applicants must score at least 75% of the total, and 3/5 for each segment. If the prospective company passes the test, the company is currently acceptable and would not cause any serious loss of reputation. A check up is taken once every six months.

The Durable Competitive Advantage Test is designed to initially evaluate the prospective company’s financial viability. It is inspired by Warren Buffet’s perspective of an investor to search for a company with a durable competitive advantage in the stock market. It is an excel spreadsheet which aims to assess a prospective company’s financial performance by entering the required data from the prior five years audited report. After the evaluation, the system will generate a final score and a comment for further action, the prospective company can either permanently fail the test or further investigation will be required.

The assurance program consists of two parts, “Minimum Royalties” and “Earned Royalties” running in unison. “Earned Royalties” assures that the CCA receives a pre-fixed portion of royalties out of Net Sales; whilst “Minimum Royalties” assures that the CCA receives a pre-determined amount of royalties if the prospective company makes a loss in the year.

The Presentation, created in PowerPoint format, is designed to show the expectations the CCA has of the new partner(s) to ensure the highest standards are maintained. Further information is given about the CCA, along with the Product/Service restrictions, Brand Alignment model and Financial Expectations. This is presented to the new partner before the endorsement commences.

The Company Partnership Evaluation, video format, visually explains the Partnership Process. The steps The Greeting, Getting to Know the Prospective Company, Brand and Financial Evaluation, Contact Prospective Company, and Brand Presentation/Acceptance of Partnership are shown, showing all the aspects of the process listed above other than the Assurance Program, which is implemented in the contractual agreement.